About

Momentum Sports Consultancy is a premier advisory firm specializing in endurance sports and sponsorship strategy. Founded by John Rasmussen—an elite athlete and technology industry expert—Momentum bridges the gap between performance and business, helping endurance event organizers, sponsors, and stakeholders maximize their impact.

With a deep understanding of the endurance sports landscape, we provide tailored solutions that enhance event execution, optimize sponsorship engagement, and leverage technology for growth. Whether you’re an event organizer seeking operational excellence or a brand looking to connect with passionate endurance audiences, Momentum Sports Consultancy delivers strategic insights and data-driven solutions to help you succeed.

At Momentum, we don’t just consult—we accelerate your vision.

  • Our fees are tailored to each client’s unique needs and the specific solution we provide. Since every project varies in scope, complexity, and requirements, we customize our pricing to ensure you get the best value. Contact us to discuss your needs, and we’ll provide a personalized quote based on your goals.

  • Momentum Sports Consultancy provides expert guidance in endurance sports, specializing in:

    • Event Strategy & Operations – Optimizing logistics, race-day execution, and participant experience.

    • Sponsorship Consulting – Helping brands and events maximize sponsorship value and engagement.

    • Technology Integration – Leveraging data, race timing, and digital tools to enhance performance including AI.

    • Market Research & Growth Strategies – Identifying opportunities to expand and strengthen endurance sports initiatives.

  • Momentum Sports Consultancy works with a wide range of clients in the endurance sports industry, including:

    • Event Organizers – Helping endurance events optimize operations, enhance participant experiences, and drive growth.

    • Sponsors & Brands – Assisting companies in maximizing their sponsorship investments and connecting with engaged endurance sports audiences.

    • Governing Bodies & Federations – Providing strategic insights to support the development and success of endurance sports at all levels.

    • Technology & Service Providers – Advising businesses that offer products and services to the endurance sports industry on market positioning and partnerships.

    If you’re involved in endurance sports and looking to elevate your impact, Momentum Sports Consultancy is here to help.

  • We work closely with event organizers to improve every aspect of race planning and execution. From logistics, permits, and course design to participant engagement and sponsorship activation, we help create seamless, high-impact endurance events that attract athletes, partners, and spectators.

  • We assist sponsors in identifying and maximizing partnerships with endurance events. Our approach ensures brands connect authentically with endurance audiences, activate sponsorships effectively, and measure ROI through data-driven insights.

  • We work with events of all sizes, from local grassroots races to large-scale international endurance competitions. Our strategies are tailored to meet the specific needs of each event, regardless of size.

  • Momentum Sports Consultancy specializes in a range of endurance sports, including:

    • Running (Marathons, Ultra Races, Trail Running)

    • Cycling (Road, Mountain, Gravel)

    • Triathlon & Multisport Events

    • Adventure & Obstacle Course Races

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